Xscape Castleford and British Airway’s London Eye have been ranked joint first in a survey of paid-for attractions in the UK.  The survey was conducted by VisitBritain, the national tourism agency, and measured visits to 2,111 visitor attractions in Britain in 2005. 

 

Xscape Castleford and British Airway’s London Eye notched up a staggering 3¼m visitors each, an attendance level way ahead of the rest of the paid attractions market; Tower of London came third with 1.9million paying visitors.

 

Not only was Xscape Castleford the highest attended paid attraction it was the seventh overall most popular attraction in the UK, ranking higher than the Natural History Museum and the Science Museum (8^th and 9^th respectively), which are both free to enter.

 

Attractions outside London benefited from a warmer than average summer last year and experienced an average 4% rise in popularity, but Xscape Castleford has shot ahead of the rest of the market with a 6% rise on 2004’s figures.

 

PY Gerbeau, Chief Executive of X-Leisure comments: ‘It is great to see Xscape Castleford up there with world-famous attractions such as Blackpool Pleasure Beach, the Tate Modern and the London Eye. 

 

Xscape Castleford is now fully established as Yorkshire’s most unique attraction and the ultimate entertainment destination.  We offer a combination of 430,000 sq ft of extreme sports and leisure activities for all ages, including the country’s biggest indoor REAL snow slope, and a retail offer that is second to none, including an eclectic mix of over 160 quality lifestyle, urban and sports brands which complement the Xscape experience.

 

The figures speak for themselves –we have a winning formula!’