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O’Neill is delighted to welcome British designer Luella Bartley aboard for an exclusive collaboration that is set

to launch with a signature line comprising some 30 styles as part of the wider spring summer collection in

2008. Voted Designer of the Year by both Elle and Glamour Magazine in 2006, and with one Designer of the

Year nomination at the British Fashion Awards already in the bag, Luella has undoubtedly cemented her

reputation as one of the leading forces in the world of fashion design.

The British designer’s love for surfing and the surf lifestyle played a big part in making the partnership with

O’Neill such an attractive proposition. Reflecting on the partnership, Luella said: “With surf being a big part of

my personal life, I have always had a special interest in the history of surf and skate culture and the style that is

inspired by it. So when O'Neill, a brand with so much heritage and integrity within the sport, approached me

about a possible collaboration, I was immediately won over.”

Speaking about the influences for her signature line of clothing, Luella added: “For me, it was really important

that this collaboration retain that sense of integrity. As a novice surfer myself, I wanted to get across a different

side of the female surf look and the image of girls who surf. I took the t-shirt and jean styling of the Z-boys'

Peggy Oki, her tomboyish style and urban look and the general look of the time – the sun-bleached Venice

beach surfers and skaters and built on that reference. I wanted something that looked harder and more iconic

than current surf-wear for girls and I also brought it up to date with fashion's current trend for bright colors,

strong, clean graphics – part urban graffiti, part rave, part 70's surf hippie.”

 

 

Luella’s extensive signature line is the result of outstandingly original pieces created for each and every modern

surfing girl out there: t-shirt dresses, sweatshirts, brightly colored jeans as well as the standard bikini and

boardies combo. As someone who spends her fair share of time catching waves off the coast of Cornwall,

Luella was determined to deliver a practical and functional element in her collection with one-pieces for added

security in the water, as well as sweatshirts and pull-on boots for post surf comfort. As Luella says herself: “This

collection is more than just fashion – it’s been designed for girls that can hold their own in the line-up, which is

exactly what you’d expect from an O’Neill girl.”

Eppo van Berckelaer, O’Neill Marketing Director, is eagerly looking forward to the seeing how consumers will

respond to the new line of clothing and accessories, adding: “The Luella Bartley for O’Neill collection represents

a fantastic way for O’Neill to deliver something extra-special to our consumers, and Luella’s trademark

fashion edge and easy-going sense of style made this collaboration such a natural fit.”

Clothing Featured

BB MULLION SKINNY PANTS                     £59.99             809932

BB BIGBURY HOODED SWEAT                  £49.99             809908

BB WOOLACOMBE TRUNKS                      £39.99             809969

Monday – Friday 10am – 6pm
Saturday 10.00am – 6pm
Sunday 11am – 5pm

Find us next to Costa Coffee on the ground floor, opposite the foot of the stairs leading to the cinema on the first floor.

Tel: 01908 604070

 

 

 

 

 

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