Sweatshop
Sweatshop was founded in 1971 by Chris Brasher, Olympic gold medalist and co-creator
of the London Marathon.
Not originally selected for the Olympics and in the words of the BBC commentary
team, 'looking rather heavy', Chris Brasher was far from being favourite to take
the 3000m steeplechase title in the 1956 Melbourne Olympic Games.
But take he did, setting a new personal best and Olympic record of 8.41 in the
process. That day he was wearing his 'J. T. Law' hand made spikes, with ultra
light shaved leather and titanium spikes pillaged from the engine of a Rolls Royce.
Two years prior to this in 1954 he paced Sir Roger Bannister to the first ever
sub 4 minute mile.
His passion and enthusiasm for running and the outdoors spilled over into the
business arena and in 1971 (just before Nike was born) he founded 'Chris Brasher's
Sporting Emporium' which soon became Sweatshop.Chris Brasher believed that to be your best you had to wear the best equipment
available. It was with this philosophy in mind that Sweatshop was created, to
provide a unique environment for people passionate about their sport and fitness.
Store details & opening hours
Monday – Friday: 10am – 7pm
Saturday: 10am – 6pm
Sunday: 11am – 5pm
Saturday: 10am – 6pm
Sunday: 11am – 5pm
How to find us in Xscape
Find us next to Orange and Dexters on the ground floor
Tel: 01908 662202
